Digital and Marketing Analyst - Bayt.com وظائف الامارات

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Job Description
Do you want to make an impact and help transform people's lives?


At Bayt.Com, we are committed to empowering people to lead better lives by providing them with the tools and information to build their lifestyle of choice. We are passionate about our services and seek to deliver the best experience for our customers. Not only are we devoted to our work and customers but most meaningfully to each other's success.


Learn more about Bayt.Com careers and how you can become part of our story!


RESPONSIBILITIES



  • Define key metrics that are aligned with Business KPIs for each marketing activity including both paid and unpaid

  • Create Measurement frameworks, recurring reports, and dashboards to measure the success of marketing initiatives and business performance

  • Lead the analytics implementations required to measure marketing performance by liaising closely with Product and Engineering teams

  • Provide actionable insights and recommendations: Proactively support Marketing in evaluating new ideas and results of their work

  • Conduct all types of analyses: identify areas for improvement, support the business in achieving its goals, and derive recommendations for operational measures

  • Maintenance and enhancement of new reports in Google Analytics and GA4

  • Establish data governance and standardization policies to ensure high data quality

  • Ensure regular meetups with Product and BI teams to align with them on the source of truth for crucial business metrics

  • Perform Market research and competitive analyses to provide actionable recommendations to the Product, Marketing, and Sales teams

  • Perform Conversion Rate Optimization analyses using digital analytics and heatmap tools and provide recommendations to grow the conversions on the platform

  • Ability to logically forecast and make predictions for crucial business metrics ahead of the year by factoring in historical data, market conditions and seasonality

  • Keep yourself updated with the latest Marketing and Analytics tools, trends, and best practices

  • Drive data-literacy culture within the team and across the organization

Job Details

Posted Date: 2024-01-11
Job Location: United Arab Emirates - Dubai
Job Role: Marketing and PR
Company Industry: IT Services

Preferred Candidate

Career Level: Mid Career
Degree: Bachelor's degree



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